Hi, I'm Samra.
Product Designer in Toronto.

Hi, I'm Samra.
Product Designer in Toronto.

Hi, I'm Samra.
Product Designer in Toronto.

I fuse expertise in human psychology with design excellence to solve complex problems and craft powerful, user-centered experiences that drive meaningful impact and lasting results.

I fuse expertise in human psychology with design excellence to solve complex problems and craft powerful, user-centered experiences that drive meaningful impact and lasting results.

What I've been up to lately…

Loblaw MediaAisle

Loblaw MediaAisle

UX Design

UI Design

Design Research

Led the design and development of the MVP for Loblaw’s pioneering retail media platform, enabling advertisers to execute sponsored search campaigns across Loblaw’s extensive retail sites and monitor their performance.

LOGO Insurance

LOGO Insurance

UX Design

UI Design

Design Research

Revamped the LOGO Insurance website by integrating customer feedback and implementing a brand refresh, effectively optimizing the user experience for insurance customers.

Fitiv

Fitiv

UX Design

UI Design

Design Research

Strategically prioritized and integrated new features and user experience enhancements, ensuring seamless adoption by FITIV's 25,000 active members.

Learn more about Fitiv

Manitoba Hydro

Manitoba Hydro

UX Design

Design Research

Conducted a comprehensive UX assessment of the Manitoba Hydro website, delivering strategic usability, content, and information architecture recommendations to guide the future redesign.

Coming Soon!

What I've been up to lately…

Loblaw MediaAisle

UX Design

UI Design

Design Research

Led the design and development of the MVP for Loblaw’s pioneering retail media platform, enabling advertisers to execute sponsored search campaigns across Loblaw’s extensive retail sites and monitor their performance.

LOGO Insurance

UX Design

UI Design

Design Research

Revamped the LOGO Insurance website by integrating customer feedback and implementing a brand refresh, effectively optimizing the user experience for insurance customers.

Manitoba Hydro

UX Design

Design Research

Conducted a comprehensive UX assessment of the Manitoba Hydro website, delivering strategic usability, content, and information architecture recommendations to guide the future redesign.

Coming Soon!

Fitiv

UX Design

UI Design

Design Research

Strategically prioritized and integrated new features and user experience enhancements, ensuring seamless adoption by FITIV's 25,000 active members.

Learn more about Fitiv

Let's connect!

Open to new business opportunities, mentorship, & speaking engagements. :)

© Samra Ebadi 2024

Turning obstacles into opportunities with strategic design.

From early stage startups to large enterprise, I have helped businesses uncover unique insights and deliver impactful solutions to their greatest challenges.



I have worked with:

Turning obstacles into opportunities with strategic design.

From early stage startups to large enterprise, I have helped businesses uncover unique insights and deliver impactful solutions to their greatest challenges.



I have worked with:

What I've been up to lately…

Loblaw MediaAisle

UX Design

UI Design

Design Research

UX Design

UI Design

Design Research

Led the design and development of the MVP for Loblaw’s pioneering retail media platform, enabling advertisers to execute sponsored search campaigns across Loblaw’s extensive retail sites and monitor their performance.

LOGO Insurance

UX Design

UI Design

Design Research

UX Design

UI Design

Design Research

Revamped the LOGO Insurance website by integrating customer feedback and implementing a brand refresh, effectively optimizing the user experience for insurance customers.

Manitoba Hydro

UX Design

Design Research

UX Design

Design Research

Conducted a comprehensive UX assessment of the Manitoba Hydro website, delivering strategic usability, content, and information architecture recommendations to guide the future redesign.

Coming Soon!

Fitiv

UX Design

UI Design

Design Research

UX Design

UI Design

Design Research

Strategically prioritized and integrated new features and user experience enhancements, ensuring seamless adoption by FITIV's 25,000 active members.

Learn more about Fitiv

Let's connect!

Open to new business opportunities, mentorship, & speaking engagements. :)

© Samra Ebadi 2024

Hi, I'm Samra.
Product Designer in Toronto.

I fuse expertise in human psychology with design excellence to solve complex problems and craft powerful, user-centered experiences that drive meaningful impact and lasting results.

Check out my work

© Samra Ebadi 2024