"Seek first to understand, then to be understood."
"Seek first to understand, then to be understood."
"Seek first to understand, then to be understood."
As a social scientist turned designer, my philosophy is to deeply understand the needs and motivations of people, in order to create meaningful experiences and impactful solutions to real-world problems.
With a Masters degree in User Experience Design and 5+ years of experience as a product designer, I have developed a well-rounded toolkit of human-centred design and research methods, and business acumen to bring innovative ideas to life. By asking the right questions, challenging assumptions early and often, and considering the perspectives of all stakeholders, I strive to make technology more inclusive, accessible, and useful to diverse groups of people.
My Expertise
Competitor Analysis
Design Strategy
Interviews
Use Cases & Scenarios
Usability Testing
Journey Mapping
Heuristic Evaluation
Information Architecture
Accessibility Audit
User Flows
Card Sorting
Wireframing & Prototyping
Web & Mobile App Design
Interface & Interaction Design
My Industry Experience
Health & Wellness
Insurance
Retail Media
Transit & Transportation
Financial Services
Education
Government & Public Sector
Beyond Design
My Expertise
Competitor Analysis
Design Strategy
Interviews
Use Cases & Scenarios
Usability Testing
Journey Mapping
Heuristic Evaluation
Information Architecture
Accessibility Audit
User Flows
Card Sorting
Wireframing & Prototyping
Web & Mobile App Design
Interface & Interaction Design
Competitor Analysis
Design Strategy
Interviews
Use Cases & Scenarios
Usability Testing
Journey Mapping
Heuristic Evaluation
Information Architecture
Accessibility Audit
User Flows
Card Sorting
Wireframing & Prototyping
Web & Mobile App Design
Interface & Interaction Design
My Industry Experience
Health & Wellness
Insurance
Retail Media & Advertising
Transit & Transportation
Financial Services
Education
Government & Public Sector
Beyond Design
Beyond Design
Explorin' the world
I love learning about different cultures through language, food, and travel. Fun Fact: I spent 7 weeks backpacking solo through Europe last year, hitting 8 countries and over 45 cities!
Creatin' art
I have recently got back into making art in media like digital and alcohol ink painting.
Slurpin' up
I'm a big foodie, and enjoy making or ordering a good soup in all weather, particularly noodle soups like pho, ramen, and tom yum!
Rockin' out
Last year, I fulfilled my childhood dream of performing my favourite songs with a live band on stage at the Opera House and Evergreen Brickworks. Such a surreal experience!
